Meet the Founders

We believe in the power of the business community as a catalyst for change.


Alice Kuepper

Co-Founder and Chief Shared Value Guru

Alice is a strong believer in the shared value business strategy and the power of partnerships. With 15+ years management experience leading multidisciplinary teams to profitable results, she now channels her knowledge into creating a better way of doing business. Harnessing her experience, social impact knowledge and passion for sustainability, Alice champions sustainability initiatives in ecommerce and helps businesses connect profit with purpose. Alice holds a Certificate in Sustainable Business Strategy from Harvard and a Master of Sociology from the University of Munich. She is a Board Director of the Retail Orphan Initiative (Australia) and an Advisor for several retail industry groups.


Anna Forster

Co-Founder and Chief Sustainability Nerd

Anna is a strong advocate for the business case for sustainability and is driven to achieve systemic change in the retail industry. She has spent her career growing e-commerce businesses from start-up to scale and also acquired in-depth sourcing experience for various product categories in Europe and Asia. Anna now channels her experience into advising businesses on sustainability, operations and shared value strategy. She holds a Master of Science in Business from the University of Mannheim and a Certificate in Business Sustainability Management from the University of Cambridge.  Anna is a regular speaker and commentator on sustainability and a mentor for the accelerator programme of the Cambridge Institute for Sustainability Leadership.