Meet the Founders

We believe in collaboration and the power of the business community as a catalyst for change.


Anna Forster

Co-Founder and Chief Sustainability Nerd

Anna is a strong advocate for the business case for sustainability and is driven to achieve systemic change in the retail industry. She has spent her career growing e-commerce businesses from start-up to scale and also acquired in-depth sourcing experience for various product categories. Anna now channels her experience into advising businesses on sustainability, operations and shared value strategy. She holds a Master of Science in Business from the University of Mannheim and a Certificate in Business Sustainability Management from the University of Cambridge. Anna is a regular commentator on sustainability and a mentor for the accelerator programme of the Cambridge Institute for Sustainability Leadership.

Connect with Anna

  • LinkedIn

Alice Kuepper

Co-Founder and Chief Shared Value Guru

Alice is a strong believer in shared value strategy as a new way for business to drive positive social and environmental impact. With

15+ years management experience leading multidisciplinary teams to profitable results, she now channels her knowledge into driving sustainable growth in retail through strategy, partnerships and purpose. Alice champions sustainability initiatives across the industry and is passionate about helping

businesses become valuable contributors to society. Alice holds a Master of Sociology from the University of Munich and a Certificate in Sustainable Business Strategy from Harvard. She is Board Director of the Retail Orphan Initiative (Australia) and Advisor for multiple retail industry groups.


Connect with Alice

  • LinkedIn