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Meet the Founders

We believe in the power of business as a catalyst for change.


Alice Kuepper

Co-Founder and Chief Shared Value Guru

Alice is a strong believer in the shared value business strategy and the power of partnerships. With 15+ years management experience leading multidisciplinary teams to profitable results, she now channels her knowledge into creating a better way of doing business. Harnessing her experience, social impact knowledge and passion for sustainability, Alice champions sustainability initiatives in ecommerce and helps businesses connect profit with purpose. Alice holds a Certificate in Sustainable Business Strategy from Harvard and a Master of Sociology from the University of Munich. She is a board director of the Retail Orphan Initiative (Australia) and an advisor for several retail industry groups.


Anna Forster

Co-Founder and Chief Sustainability Nerd

Anna is a firm believer in the business case for driving sustainability and the power of business as a force for good. She has spent her career growing e-commerce businesses from start-up to scale and now channels her experience into advising businesses on social and environmental responsibility. She holds a Master of Science in Business from the University of Mannheim and a Certificate in Business Sustainability Management from the University of Cambridge. Anna is a regular speaker and commentator on sustainability and a mentor for the accelerator programme of the Cambridge Institute for Sustainability Leadership. She is a co-founder and board director at Leaders for Climate Action Australia.

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